CLIENT: Target

DESCRIPTION: Target wants to advertise its up-and-coming superstore in Columbus, Ohio and its opening day deal.

TAGLINE: “We Target™ Your Every Need”

PREPARED BY: Sharon Victory

DATE: 3/27/24

1. What is the task?

“We Target™ Your Every Need”

I went with this tagline because this is what Target is all about. I

am trying to promote that Target truly knows what deals people

want/need and when while advertising this in a fun, family

manner. The campaign promotes Target superstores having these

deals in surplus compared to the average Target store, which

people don’t even realize they need.

2. Who is our target audience?

Target’s target audience is middle-class families. Data shows that

the typical Target shopper is a suburban mom aged 35 to 44 with

a college education and a household income of $80,000

(Backman, 2023). Ideally, for this campaign, we want to keep our

exact target audience while reaching new moms, moms with kids

of all ages, single parents, newlyweds, and single adults.

3. Where will this ad appear?

This ad will appear in OOH, print media and online. Most of the

ads will be print media, as Target does most of its advertising in

this way to reach its target audience. The OOH elements will be

placed across LA, NYC and Ohio. The online ads will appear across

Target’s social media platforms, and announcements will be

emailed and posted on their website.

4. What is the goal?

The ultimate call to action is to get more people to visit Target

superstores. It is to promote the goal of spreading awareness of

Target Superstores and the deals/amenities they provide for

people.

5. Why do we need this ad?

To increase knowledge about and responsiveness to Target

superstores to get people to visit them.

6. What will make them listen?

Target is already known for having good deals on items. Pushing

the incentive of even more deals at the superstore than the

regular stores will entice frequent and loyal Target shoppers to

visit these superstores and spread the word about these amazing

savings.

Disclaimer: All content included on this page is for academic purposes and has no affiliation with Target.